Shelf Talkers

If you have ever maintained a blog through regular writing and social media posting, you will have probably made a curious realisation: people like comfort and efficiency. They’re not going to click on a link to your blog unless they’re sure it is going to be worth their while and they want to put minimal effort into investigating whether this will indeed be the case. Hence, seasoned bloggers resort to small teasers, taglines and captivating imagery to draw users into clicking.

The same is true for regular, real-world-shoppers, especially those in charge of the weekly groceries. Who has the time to pick up every jar of coffee, every bag of chips one by one to check the minuscule price tags stuck somewhere on the product – because let’s be honest, they’re never in the same, logical place. Come to think of, which major supermarket or department store has the time to label their products with price tags?

Promotional graphics are the number one advertising tool on and offline – there’s a reason we refer to “shelf talkers”. Printed on a range of materials including HIPS, these promotional tools are strategically placed in the costumer’s vicinity announcing the details needed for them to make an informed decision. This method enables a hassle-free, guided shopping experience your costumers will not only appreciate but return to on a regular basis. By placing this directly in front of the customer, they are not having to hunt for the information they need.

Shelf talkers have become the preferred method for price labelling and promotions, catering to the busy consumer who is looking for a quick and resourceful shopping experience. If you’re looking to upgrade your current printed shelf talkers, visit The Board Printing Company in London or contact us via email for a free consultation for all your media advertising needs. We provide outstanding, friendly customer service and top-of-the-line media solutions.