Why Branding Panels are Popular on Construction Sites

Branding panels at construction sites are trending and becoming highly popular due to their extensive ability to advertise products. Most construction sites and buildings are exposed to large volumes of traffic, both on foot or in vehicles. This gives the brand an opportunity to market their products effectively to the public at an economical cost. Besides, installed hoarding boards solve the purpose of covering the unpleasant appearance of the site. 

In all, adding hoarding signage to your construction site is an effective way to improve brand awareness and attract more customers to the business. In this blog, we will cover some of the essential aspects of branding panels, from their benefits to their ideal usage. Let us begin by understanding:

Why is the Trend of Using Hoarding Boards at Construction Sites Becoming Popular?

Building renovations and redesigning have become common now. Construction-related works are in full swing in every part of the world. Therefore, these construction sites provide an ideal space for the brands to advertise their products and services. 

Brand awareness has become a major part of the marketing campaigns for large companies. They do not want to miss out on any opportunity to uplift their brand image in public. Hence, these brands leverage the space available at construction sites to advertise their products or just add their brand name to the space to attract passersby. 

Apart from the brand signage, real estate agent boards can also be seen at the construction sites. A construction site is a perfect place for real estate advertisements. Some contractors even brand the site with informational hoardings such as 

• What is being developed at that site?
• When will the new development be launched?
• What is the design layout of the development or images of what it will look like when completed?

The increasing trend for construction site branding is backed with various advantages, which we will cover below. 

What are the Advantages of Using Signage Boards? 

There are several reasons which make construction sites excellent for hoarding board installation. Some of the benefits it projects are:

Construction hoardings are an excellent way to advertise at a cost-effective price.

Outdoor advertising is much cheaper than mediums such as television, newspapers, and billboards.

However, its impact on the minds of people is often higher than other forms of advertisements. This is because of the physical nature of the advertisement as It has a higher brand recall.

It entices people to try out the brand.

A well-designed hoarding board installed at a construction site captivates the attention of almost every passerby. Unlike other advertisements, you can not skip or change the channel to neglect the ad. 

Here, you willingly or unwillingly must view the brand advertisement, which builds an image of the product in your memory. Most likely, if it gets stuck in your mind, you will research the product or business once.  

Brand signages can help get referrals from other companies.

There are several people and clients that will regularly visit the site of construction. Your brand advertisement on the hoarding board can make them curious about your service, and eventually, it may lead to more business for your organization.  

It saves the public from accidents and hazards.

Construction sites can be hazardous for the people moving near the site. Branding panels and hoardings are not only a great medium of advertising, but also have practical usage of preventing any accidents due to the hazardous work conditions. Also, it hides the unsightly features of a construction site that no one would like to see and reduces dust and noise pollution to neighbours.

What are the Best Ways to Brand Your Construction Site? 

Construction printing comes in a variety of different products, from correx board printing to foamex board printing to aluminum composite boards. Hence, we have listed here the best panel printing methods you can use at your construction sites: 

Hoarding Boards

It is one of the most traditional methods used for advertising on buildings. Hoarding boards can be installed at the site. They come at a reasonable cost and are also helpful in protecting valuable equipment inside the site. 

Environmental Hoardings

Environmental hoardings are the modern form of hoardings crafted using PVC panels and are easy to install. Moreover, these boards are reusable. These serve as a great alternative to conventional hoardings that can not be reused and are harder to install. 

Brand the Fencing and Barriers

Perimeters of construction buildings are often massive and enclosed by a temporary fence. The large size of the fence can highlight any information embarked over it. Therefore, having an advertisement placed on such a fence can attract the attention of people from far away. 

Equipment Branding

Marketing is an industry that knows how to utilise every inch of space for your brand advertisement. Equipment branding is an effort made in the same direction. Machines and construction equipment often keep moving from one site to another. Branding the machines itself ensures that your brand name is spreading across different communities and making itself famous. 

Are You Searching for Hoarding Board Printers for Your Construction Site?

Branding panels are a great way to convert passersby into customers. They not only promote the brand in the surrounding community but also entice people to check out your brand. A nicely designed hoarding board has the potential to attract anyone to your brand. You might want to consider our Board Printing Company that has experience and expertise in designing all types of construction print and hoarding.