Why are bollard covers a great advertising option?

With the whole world recovering from the Covid-19 crisis and life getting back on track, the advertisers and governments are using advertising mediums for passing on crucial information, besides making important announcements like never before. For this, outdoor advertising is the most effective medium after social and digital media. 

In the outdoors, one of the fastest-growing advertising trends is Bollard covers and signs. The trend is growing fast in the United Kingdom, and it is speculated that within the next 3-4 years, the number of Bollard signs will double.

In this blog, you will learn the advantages of Bollard Covers as a great advertising medium. You will also get to know why Bollard sign marketing is getting so popular.

What are Bollard posts?

A Bollard is a steel or concrete pole structure installed outdoors in any desired position, where you need to regulate traffic and people’s movement. It is one of the most tried and trusted ways to control Vehicle and pedestrian traffic on the road.

The metal Bollards are solid and sturdy and are placed at high traffic flow points. These strong poles are placed at parking lots and bike paths on roads and streets to block traffic. 

The Bollard posts used in bike and pedestrian paths are less strong than the Bollards used to block traffic. These Bollard posts ensure the safety of passers-by, buildings and avoid vehicles from getting rammed.

When they are left plain and blank, the Bollards are just posts on the road for safety purposes. But when these are teamed up with business and marketing messages, they create a new medium for advertising, which allows you to make the most of available space and engage your target audience in your product or services.

What are Bollard Covers or Bollard Signs?

Bollard signs or Bollard covers are a cover with printed messages placed on the top of a Bollard. Most stores and shops have Bollards in the front, which can be easily turned into high-impact advertising spaces for better brand recall or recognition. These bright coloured Bollards covers are ideal for promotional messages, ranging from social distancing to shop reopening or new timings.

So why are Bollard covers preferred over advertising mediums?

Better Visibility: Depending on the shape and size of Bollard covers (triangle, square), your message gets more visibility from different angles.

Best ROI: Bollard covers are a low-cost and inexpensive advertising medium, which help you get the best return on investment (ROI). The more reach, the better return.  

What are the benefits of choosing Bollards as an advertising medium?

Bollards have numerous added benefits as an advertising medium, which gives it an edge over other conventional mediums. Some of the benefits are:

It is well placed for better reach to the target audience

Bollards are mainly situated at a place where the traffic movement is good. Being placed at busy streets on prime business locations, they are bound to attract attention.

The functional role of these Bollards is to block or direct the traffic but adding a sleeve on the top increases its visibility.

Bollards within the vicinity of your shop navigate customers to you

The most common messages on Bollards covers outside any shop or parking area are announcements related to shop timings, new seasonal offers or discounts offered, and most importantly, a navigational message to direct traffic to your shop.

When you reach out to your target audience and deliver your marketing message to them, you can expect more footfall.

It is also proven that those products which are advertised on Bollard signs generate more sales. It brings only those customers, who are looking for similar products.

It helps to develop better customer relationships beforehand

The colour, tone, and design of Bollard signs create an idea in the customer’s mind. They immediately get a sense of the services or products that you are going to offer them.

So, by placing the messages in the right way, you take the first step to enhanced customer relationships as they say that a customer’s experience starts as soon as a customer looks at your brand.

A promising and uplifting message on your Bollard sign sets the right expectation for a better experience.

It is an ideal medium for occasional offers

The Bollard signs are perfect for stock clearance. You can use them to announce discounts and limited sale items.

If you have a special ‘Deal for Today’, giving extra discounts or a new product launch, you can use Bollard signs in a big way.

It can also help in generating extra income by renting the space to third parties.

Bollards outside your shops are not only meant for your promotions. If you wish, you can also use it as an extra income source by renting them out to other local stores.

As a smart move, you can also choose to advertise a complementary business outside your store. A stationery shop can place a Bollard sign about a book launch at the nearest bookstore or fashion apparel store to promote footwear or jewellery. This creates a win-win situation.

Also, you can rent it to neighboring businesses for event announcements. They are impactful as ‘Pop ups’ for quickly spreading a message to all.

Offering so many benefits, Bollard covers are the in-thing for advertising. If you plan to use Bollards as your preferred advertising channel for your marketing campaign, you should get in touch with the experts for a free consultation. 

Connect with the London-based Board Printing Company, which can help you in designing, creating and installing Bollards covers and signs for your advertising campaign.