Flexographic printing, commonly known as flexo printing, is a high-speed, cost-effective printing method widely used for packaging and label production.
Whether you are in manufacturing, retail, or design, understanding what is flexographic printing can help you select the best printing solution for your business.
Flexographic printing is a rotary printing technique that uses flexible relief plates to transfer ink onto various materials, including plastic, cardboard, and metallic films. It is commonly used for large-scale packaging, label production, and even newspaper printing.
|
Feature |
Flexo Printing |
Offset Printing |
Digital Printing |
|
Best For |
Packaging, labels, newspapers |
Magazines, brochures |
Short-run prints, personalised materials |
|
Print Quality |
High, but less detailed than offset |
Excellent |
Good |
|
Speed |
Very fast |
Moderate |
Slow |
|
Setup Costs |
Higher |
Higher |
Lower |
|
Cost Efficiency |
Best for large runs |
Cost-effective for bulk |
Best for short runs |
Flexo printing is a modern evolution of letterpress printing, allowing for rapid, continuous printing on various substrates. The process is highly efficient for packaging materials, including flexible plastics and cardboard.
The flexographic printing process involves several key steps:
For a sustainable approach to printing, check out our guide on Eco Printing: For Sustainable Printing.
Flexographic printing is widely used for:
Despite its benefits, flexographic printing has some limitations:
As printing technology evolves, flexographic printing continues to improve with:
Understanding what is flexo printing and its advantages helps businesses make informed decisions about their printing needs. Whether you require flexographic label printing for packaging or large-scale printing for triangular POS displays, flexo printing remains an industry-leading solution for efficiency and cost-effectiveness.
With ongoing innovations and sustainability efforts, flexographic printing will continue to dominate packaging and commercial printing for years to come.
An enthusiastic Graphic Designer professional with strong communication and organisational skills, who is passionate about creating and developing innovative ideas with the client to help them get their business noticed. I work to the highest standards and have an excellent eye for detail with skills in design and organisation. I am a dependable and productive worker whose honesty and integrity provides effective leadership and builds excellent relationships. I enjoy innovatively…
Mar 21 2025