8 UK’s Legal Firm Marketing Strategies Proven to Increase Leads & Acquire New Clients

Even the best web design company in London won’t be able to make your business visible if you don’t have a good marketing strategy. Marketing is beneficial for any type of business, whether you sell physical products, or you are a service based business like a law firm. The legal sector is challenging and competitive, so how do you position your marketing in such a way that differentiates you from your competitors, attracts more enquiries and secures more business for your firm?

Create Impactful Local Print Marketing

A good marketing strategy combines both online and offline methods. When it comes to marketing your law firm there are various local print marketing strategies that you can implement to increase awareness of your organisation if they are displayed in the right area. Whatever product you choose, whether it’s composite board printing, Foamex boards and posters, presentation folders, brochures, roller banners and flyers there are lots of things to think about. Ensuring that you have a quality local printer who not only allows you to create a bespoke design but where the print quality is exceptional is really important because the quality of your printed products will reflect your brand.

Turn Your Law Firm’s Website Into a 24/7 Sales Rep

Great websites have five key features in common:

Load speed – A fast website is one that delivers a strong user experience in terms of navigating product and service pages or reading blog content. Search engines also favour websites which are fast to load because it offers a better user experience for visitors. Websites that have high bounce rates will lose visitors so when pages are quick to load, users will stay engaged for longer as they browse through your content. It also increases conversions too.

Responsive – People are spending more and more time every day on their mobile devices, whether this is using social media, looking for products or services, reading blogs or watching YouTube. Chances are, when a customer wants to find a solicitor, they will use their mobile device which makes it even more important for your website to be responsive.

User Experience – User experience matters. When you choose a web design company London who are professional, understand your requirements in detail and they recognise what prospective clients to your law firm site will be looking for, they will have the tools and resources to build a website that is properly optimized for user experience. Through various online strategies you may end up driving a lot of online traffic to your website, but if visitors aren’t impressed when they land on your website, very few of these will convert. There are lots of techniques and strategies that you can implement to improve user experience including reducing bounce rates, being consistent, offering easy to navigate pages and more.

Search Engine Optimisation – The final strand to building an effective website is to use proven SEO strategies. Clients looking for law firms will be using search engines to help them make an informed decision about which is the best solicitor for them. So, if you want people searching for law firms to find your website, it needs to be optimized for search engines. Search Engine Optimisation (SEO) is a strategy to help increase the rankings of your website on Google, moving it closer to the top of the search results.

Invest in Content Marketing and SEO for Lawyers

Content marketing is the process of creating, publishing and sharing exceptionally high quality content about your niche. It aims to position you as an industry expert. It doesn’t necessarily promote your brand, but it is used to generate interest in your legal services, perhaps showcasing your knowledge or educating readers on a specific aspect of law. The goal of your content is to drive profitable customer action using videos, blogs and social media posts.

Use paid search ads (PPC) for attorneys

Paid search ads will help you run PPC for law firm campaigns and will work alongside an organic SEO strategy. Paid search ads can be managed through Google AdWords or through a social media platform such as Facebook or Instagram. They involve defining keywords and finding target audiences for your ads to display. Running ads takes a lot of time to master not to mention time and resources to perfect so it’s always best to consult a professional marketing agency who specialise in PPC for law firms.

Catch Attention with Video Marketing for Lawyers

When you run a video marketing campaign, it is very much the same as a content marketing strategy, but the content will be all on video rather than being written. Most of the internet is now video and it results in higher engagement rates and will allow you to differentiate yourself from the competition. If you can learn to become really good on video, you can talk about anything related to your law firm. It could be a topic related to the services that you provide, a piece of advice or going into detail about a particular area of law.

Yes, Law Firms Need a Presence on Social Media

There are plenty of social media platforms including Facebook, Twitter, LinkedIn and Instagram to name a few and if you are not using social media to gain attention from your audience you are losing out on opportunities to secure clients. Social media marketing is a powerful tool that can be used to increase engagement with your brand, differentiate yourself from the competition and showcase your skills, knowledge, expertise and customer reviews.

Reach out for Reviews

Reviews are one of the best sources of proof that you can provide for your business. Nothing spreads the word faster about your business than a good customer review. Your clients are your best source of referrals. When you close a case file for a client, send them a follow up letter with links to your social profiles, a website or a third party site where they can quickly and easily leave a review. You can also use software to do this too. Collecting customer reviews and feedback is important because it allows you to continue to improve the quality of your service provision.

Get High-Quality Back Links

Securing quality backlinks is just one part of your wider SEO strategy and it is very closely linked to content marketing. The best way to secure quality backlinks to your website is to create a detailed piece of content such as an in depth guide that offers incredible value to your customers and then promote this to sites in the law niche who can refer people to the article and link to it through a piece of their content. You can also use guest posting where you create an article on a third party website and link back to your own site. There are also other ways to build links such as through directory websites, but it is important that these are authoritative otherwise they can have a detrimental impact on your SEO strategy.

When you are looking for a web design company in London you should ensure that they will help you in each of these areas, or if they don’t, they are at the very least considered during the design and development of your new site.