Using Different Point-Of-Sale Materials for Marketing Your Business

Imagine the scenario, you’re out for a grocery run and you find yourself standing at the checkout line. Looking at the cash register you see that there is a countertop display card that is placed and it’s telling you about how there is 20% off on some energy bars. Immediately your mind will think that you are a little hungry, and why not grab yourself some energy bars because they’re good for you and also because they’re on sale. This is a small example of the magic of point of sale marketing and this is why investing in them is a good idea for your business.

Most of the time with the help of point of sale marketing, shoppers end up buying a lot more than they had originally intended to buy, because suggestive marketing makes them feel like they are getting a good deal that they definitely should not pass upon.

So here’s taking a look at various kinds of point of sales marketing materials that you can utilize for your business:

Aisle Fins

One of the best marketing methods for supermarkets and retail industries which generally have shelving, is the usage of aisle fins. Being able to focus a customer’s attention to the right kind of discounts and promotional offers that would encourage them to shop more from you is something that would benefit a business greatly and this can be done in a fantastic manner by using aisle fins – which can make people do impulsive shopping even when they’re not planning on it. Once it is made sure that the printing and design make them pop, you are on your way to grab the customer’s attention and be able to influence their decision of purchasing from the store.

Counter Top Display Units

Sometimes, in order to draw attention to your brand, when you don’t have enough display space, you need to get creative, and the best way to go ahead and do that is with the help of counter top display units. You can use them at reception counters, stalls, etc. They are cost-effective, lightweight, which means that you can easily get them printed and move them around as per your need. With the right kind of design, you can make your counter top display units really pop out, while also giving them a professional look and feel that is bound to appeal to your customers in the best way possible. Hence, pick for your business, some of these marketing beauties and reap the benefits.

Free Standing Display Units

Extremely portable, yet high in quality freestanding display units, are a nice alternative to standard shelving. Quite a common fixture in supermarkets everywhere, you can have your branding on display with their help and gain visibility for your brand. They can be an especially good option when you are displaying your products between multiple brands, thus the need to carve out a niche display for your brand is a great option. Generally available with a bunch of finishing options you can choose between standard gloss and matt finish, or even go-ahead for additional options like anti-graffiti lamination, that makes sure that your display is not ruined by vandals and also dry wipe lamination, that makes sure that dirt and grime of any sort.

Hanging Signs

For large chain stores, letting your customers know what product is stored or shelved where is quite important. A labyrinth-like store is no one’s first pick and it might even frustrate a consumer to such an extent that they would not want to visit again. Cut the chase by using hanging signs, that can clearly list out what ever-important details are regarding your establishment. Be it telling customers about discounts and other promotional activities, or guide them through how is your product shelved. Why are hanging signs so effective? Because they can be designed to clearly state information in vivid colors painted on both sides so that maximum visibility is achieved. Given that they are so lightweight, you can easily put them up without any hassles, in a safe manner. After all, if your customer is happy with the experience, then you are definitely going to get more sales.

Pallet Wraps

Many a time in a store there are lots of products which are quite large in size, and not that aesthetically pleasing to look at. If you have such a situation on your hands, and you are looking for ways to make sure that your display on the floor looks visually appealing, then the best way to go about it is with the help of pallet wraps. Pallet wraps end up being presented like a case that is open around your object to be concealed and can give your branding boost like no other. Generally printed on Foamex, these are lightweight, adjustable, recyclable and also can be printed with the most vivid designs and colours making sure that your display grabs attention and is able to generate interest about your brand. Creating a pallet wrap can help you in making sure that your brand gets enough visibility and stays in the minds of your target audience.

Standees & Cut-Outs

If you ever walk by a store that has a life-size standee or cut out in front of it, you will notice that the warm inviting smile, actually makes you want to take a look at whatever product/services are being offered by the business. Such is the effect that a well-printed standee and cut out can have upon your business. In today’s digital era with e-commerce and online retail, personalized attention to details and branding can actually go a really long way in enticing your customers – with a standee or cut out at your entrance, your target audience generally gets a feeling of what kind of service they can expect from your establishment. So even if you are looking at a temporary promotion or even using your cut-outs like a permanent mascot for your business, when used right and designed well in premium materials, the impact of using such methods becomes manifold.

Strut Cards

Named so, because of the strut attached at the back of the card to give it balance, strut cards are a compact and nifty way of advertising your business. You might have noticed, a lot of hospitality as well as retail sectors end up using these cards for informing them about promotional offers or services that would make them more appealing to their customers. Be it a restaurant telling you about the daily specials that they are offering, or it could even be a spark that might be telling you about the different kinds of massages or packages that they are currently providing. Whatever the use might be one thing is for certain that strut cards are an effective marketing strategy, when designed in the right manner. Printed on high-quality Foamex generally, you can have a vivid finish and perfect 4 colour printing that will give you the best results.

So there you have it, point of sale printing is really one of the best methods to be able to grab the attention of your target audience right at the point of purchase and then influencing them to buy more things than they had originally thought of, by the help of subtle marketing. More often than not an attractive discount of promotional offer when designed well on marketing material, can end up having a good impact and increasing your sales, giving you the perfect ROI on your investment regarding the marketing strategy of using point of sale materials.