Point-of-Sale Power: How POS Boards Drive Retail Sales

Have you ever thought about what encourages customers to make a final purchase from a store? Well, more often than not, it comes down to the right message at the right moment.

Point-of-sale boards act as persuasive suggestions, directing shopper’s attention and highlighting offerings that build trust. These displays play a significant role in continuing the retail experience and influencing customer’s purchasing decisions.

Let’s look at how POS boards are helping to drive sales and improve the overall customer experience.

What are POS Boards & Why are They Crucial in Retail?

As you know, POS boards are printed displays whose main purpose is to increase customers’ attention to buying. This also acts as an extension of a brand’s marketing, maintaining direct efforts within the retail space.

Most shoppers make the decision based on the influence of the boards. Colour, font and placement all play major roles in this. These elements are specifically used to maintain attention and lead to immediate actions.

The Sales Impact: Stats & Success Stories of POS Boards

A recent study has shown that customers purchase decisions are made in the store only. This underscore shows the significant impact of in-store marketing on the purchasing behaviour of customers.

Let me share an example regarding the same. A well-known store has introduced the seasonal POS boards across their department, which has resulted in a 9.8% uplift in product sales.

By aligning the strong message as per the needs of the shoppers and placing it in areas which can increase the attention this has allowed for having the consistency in driving the revenue.

How POS Boards Influence Buying Behaviour

POS boards are not just for the display; they guide decisions, spark impulse buys, and strengthen brand presence.

Here’s how they make a real impact in-store:

•  Increases Attention Instantly: Use bold colours and design with a higher resolution that catches the attention of customers.
• Drive Impulse Purchases: Adding a clear message with the proper use of punches to encourage shoppers to make quick decisions.
• Boost Visual Appeals: Maintaining the proper finish with the UV customs allows it to align with a more dynamic and memorable display.
• Build Trust with Consistency: Ensure every POS printing reflects the brand’s identity, creating a consistent, recognisable presence that shoppers trust.

Popular Types of POS Boards and Displays

Here is a list of the different types of POS boards:

Tips for Designing POS Boards with Maximum Impact

For designing your POS boards, you can consider these points to ensure maximum impact and drive more sales:

• Include Bold Fonts and Vibrant Colours: Choose large, readable fonts with high contrast to easily catch the shopper’s interest.
•  Strategically Place the Boards in High-traffic Areas: Use shelf wobblers in high-traffic areas like bestsellers or checkout stations.
• Craft clear and concise messages: Keep your messaging short and impactful. A strong, direct call to action like “Buy One, Get One Free” works wonders.

Future of POS Boards: Trends & Innovations

As the retail industry continues to grow, so do the ways to engage customers at the point of sale. The future of POS displays is more likely the addition of the digital element along with the traditional approach.

There will be inclusion of interactive elements, such as shelf wobblers that move with shoppers, providing a dynamic and engaging experience.

Sustainability is also an important option which allows the use of eco-friendly materials for both the brand and customers.

Additionally, localised messages are also gaining attention as this allows for meeting the unique needs of each location and making the experience of shoppers more relevant and impactful.

Turning POS Boards into Profit Drivers

Effective POS boards capture attention and drive sales. With the right design and placement, they become powerful tools that influence buying decisions and enhance retail performance.