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Strong branding is more than just having an amazing logo or set of colours. It is built on consistency, defined by the way the business presents itself across all touchpoints, including marketing materials and physical spaces such as exhibitions and environments.
Whether using an exhibition display board, decoration of the shell scheme panels, or distribution of literature, maintaining the look helps the consumer recognise the brand and trust it immediately. One such powerful tool that is sometimes not given enough importance is using custom-shaped prints. Using this tool in the right manner can help your brand get noticed while still being able to look coherent and professional.
In this article, we will discuss how custom-shaped prints can benefit your brand and how you can use this tool effectively.
Custom-shaped print is a type of printed content that is cut into a specific shape rather than being cut into standard rectangular or square shapes. It could be:
With today’s digital cutting tools, these shapes can be copied exactly onto many different print items. This helps your brand maintain a consistent look, whether it’s appearing on small promo items or large signs.
When used consistently, custom shapes become an extension of your brand, not just an aspect of your design.
Consistency plays an important role in the perception of the business by the customers. When people see the same shapes, colours, and layout, the business is easily identifiable.
In print marketing, consistent branding helps to:
Custom-shaped print helps in this regard as it gives your brand an easily recognisable structure.
Print Material | How Custom Shapes Help | Branding Benefit |
Exhibition display board | Uses large-scale shapes to grab attention | Strong visibility and instant recognition |
Shell scheme panels | Creates a seamless, connected stand design | Professional and cohesive appearance |
Flyers & leaflets | Makes promotions more eye-catching | Improved engagement and recall |
Stickers & labels | Reinforces brand through repeated exposure | Long-term brand recognition |
Point-of-sale signage | Highlights key messages in-store | Consistent customer experience |
With this method, your brand can feel more unified across small and large print materials.
Strong branding relies on clear and recognisable visuals, and custom-shaped prints help create a distinctive identity across different marketing materials. Moving beyond standard rectangular formats allows your brand to stand out while maintaining a professional and memorable look.
In exhibition environments, where competition for attention is high, custom shapes can make an immediate impact. Exhibition display boards can draw visitors in, while shell scheme panels can be turned into a cohesive and engaging backdrop by extending the same shape across multiple panels.
To maximise impact in these large-format settings:
This visual approach can then be carried across smaller printed materials to support your overall branding. Using the same shapes on everyday items helps reinforce recognition without needing additional explanation.
Examples include:
To keep everything visually aligned:
Applying custom shapes across both large and small formats creates a cohesive and professional brand presence.
To ensure that you get the best results, consistency must be included in your process right from the start.
Choose a signature shape that represents your brand and use it on all your materials.
Use the same colour values to ensure consistency in the design.
Make sure that important text and graphic elements are not placed too close to the edges.
Change your shape according to different sizes without distorting it.
Avoid using complex shapes that make your text hard to read, especially on larger screens.
Even though customised shape prints are very effective, there are some pitfalls to be considered:
Keeping the design simple and consistent is the key to ensuring that the designs complement the brand instead of taking away from it.
Custom-shaped print is not just a creative choice but also a powerful branding tool. Using it in the same way on display boards, exhibition display boards, shell scheme boards, and promotional prints can all contribute to building a clear brand that is recognisable.
By choosing a signature shape, sticking to colours, and using your image consistently across all marketing channels, your brand will be recognisable, professional, and memorable.
If your business is looking to make a statement at exhibitions and beyond, then custom-shaped print is a fantastic choice that combines creativity with consistency to ensure your brand makes a lasting impression.
A custom shape helps create a recognised visual identity that can be applied across various formats, including flyers, signs, and shell scheme panels. This helps customers easily identify your brand.
Yes, shell scheme panels can be customised in unique shapes by using custom shapes in the printed graphic, which can be used across multiple panels for a seamless and professional exhibition stand.
The custom shapes are applicable to all businesses, especially those with exhibitions, promotions, or the need to increase brand awareness.
Custom-shaped prints help businesses attract more attention, increase brand recognition, and achieve a professional look. It also allows businesses to differentiate themselves from others in an exhibition setting.
A digital and print specialist with over decades of experience ranging from design to production, Nimesh is committed to quality and working with clients to add value to their businesses. His technical knowledge of print machinery operation is matched only by his love of the print industry.
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