5 Reasons Why Recycling Matters In The Signage Industry

The print signage industry in the UK raises some serious sustainability concerns owing to its reliance on paper and related raw materials. Although not as much as digital signage, print signage leaves a significant carbon footprint in the environment, especially considering the remarkable growth rate projected by the sector globally.

It is no wonder why sustainability is increasingly becoming a mandate for printing brands worldwide. Companies are now expected to use sustainable methods while actively participating in multi-level sustainability initiatives.

Suffice it to say, it is indeed crucial to adopt green production techniques in signage to keep up with the growing competition and stay relevant in an ever-evolving consumer market.

Here are 5 more solid reasons why sustainability matters in the signage industry.

Be a Responsible Signage Brand

As a profit-earning company using the world’s limited resources in many ways, you have a primary responsibility to give back to the environment. Producing traditional signage inevitably involves using large amounts of unsustainable materials, the outcome of which will likely end up in a landfill later on. Paper usage on the other hand leads to the excessive depletion of forest resources, once again proving to be unsustainable. This is why it is important to use recyclable and reusable materials in signage production like acrylic so that its aftermath can be more efficiently managed.

For example, acrylic signs can be completely recycled using a variety of cost-effective techniques to produce fresh sheets ready to be used across multiple industries. In addition to their reusability, acrylic signs are also versatile and flexible enough to incorporate brand customisations.

Using materials like acrylic in signage production can make you a responsible printing company that genuinely cares for the environment while also providing exceptional product quality.

Boost Your Brand Reputation

One of the plus sides of genuinely caring for the environment and adopting sustainable production methods is an elevated brand image. Your commitment to doing good for the planet can inspire change in society and convey an important message – that you care. From the perspective of your customers, particularly, eco-conscious brands that are striving to choose green pathways themselves, your brand acts as a means for them to get what they need without hurting the environment. Considering the pace at which pollution rates are increasing, it won’t be long before sustainability becomes a mandate, at which point, your brand will already be an established example to follow.

Earn More Profits by Reducing Operating Costs

An often-overlooked benefit of going green in the signage industry is a trickle-down impact on production costs. For starters, selling recycled scrap from acrylic signs, etc. to be repurposed by other industries helps offset your material costs to a great extent. Additionally, combining recycled materials with fresh reinforcements further helps reduce production costs for print assets. For example, using recycled acrylic to develop custom directory signage can significantly reduce production costs.

Furthermore, you can also substitute secondary production resources like ink cartridges with recycled or refilled ones to save more.

In addition to reducing operating costs, your brand can also avail of highly beneficial Govt. incentives by utilising sustainable raw materials in production. The UK Govt. offers several impressive benefits, including tax savings to companies that take their corporate social responsibility seriously. By leveraging these incentives you can not only improve your margin of profits but also be recognised by the Govt. as an environmentally conscious brand.

Save Energy

Using recycled raw materials in place of fresh resources like plastic or metals helps save a significant amount of energy as well, apart from operating costs. Recycled acrylic signs such as directory signage when used in production, not only help avoid the usage of non-renewable metals and oil-based plastics but also reduce water usage in the process to a great extent. This further improves the sustainability quotient of recycling and repurposing, as water, even though a renewable resource, needs to be used rationally, especially in large-scale industries. By recycling signage raw materials, you can thus efficiently reduce wastage, optimise the consumption of fresh materials, and reduce the pressure on natural resources, making you a part of an inspiring circular economy – a standard many countries are striving to achieve today.

Win High-Profile Clients

Lastly, since sustainability is the need of the hour, and most often the morally right thing to do, a majority of high-profile companies would want to contribute to the cause and be a part of the eco-conscious movement. Furthermore, reputed brands would not risk being covered in a negative light in global affairs.

Adopting sustainable choices in signage production, such as recycling, would help you attract these high-profile clients. Moreover, eco-conscious brands often take their sustainability initiatives seriously. To thrive as a sustainable business, they maintain large budgets to fulfil specific requirements for their endeavours, and this includes green signage.

Following environment-friendly choices in production and developing premium-quality acrylic signs such as boardroom signs, meeting room signs, and directory signage will help you win as well as retain these high-value clients, and in turn, supercharge your growth.

At Board Printing Company, we take great pride in being able to provide premium-quality customisable acrylic signs, Foamex signs, hoardings, Correx signs, directory signage, and more. We offer a range of colour, design, material, and finish customisations to allow our clients to maximise their investment in promotional signage. This is why we are one of the few printing companies preferred by prominent eco-conscious brands in the UK.

Wrapping Up

Switching to green and eco-conscious practices in signage production brings more benefits than meets the eye. In addition to helping you contribute a part to solving a pressing problem the planet is currently facing, it can potentially help you improve your business and thrive as a reputed brand in the signage industry. From boosting your brand image to reducing your operating costs and helping you win high-profile clients, the benefits of going green are manifold.

Head start your journey towards recycling and sustainability by taking small and calculated steps. For all types of modern signage requirements, contact BPC.